Tuesday, January 26, 2010

Business Card Chronicles : Your Golden Ticket

Has this ever happened to you?

You are sitting at home on a peaceful Sunday afternoon, when the door bell rings. With a heavy sigh, you push past your curious dog and pull the door open just to see a middle aged man in a bad suit ready to sell you something. You kindly say “Hello, can I help you?” thus subjecting yourself to hearing about a useless product and a sad story about how he used his kid's college fund to start up his business.

After listening to him push his product on you over and over and over, you say “No thank you” and close the door. How pushy can you get?

We don’t live in a world anymore where we can go door-to-door selling to people. People don’t want to be sold at, they want their needs met. So how do we meet their needs? With your business card.

Your business card is the golden ticket for your business to meet their needs; giving the impression of what your business is, what you do in your business and how they can reach you to fulfill their needs.

Here is where you will get to tour the chocolate factory: the tips, tricks and stories for using your business card. It will be delightful, entertaining and occasionally full of bad goose eggs.

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